hold your pride

ola pride raket - world pride amsterdam 2026

For WorldPride Amsterdam 2026, OLA reimagined its iconic Raket ice cream as a pink limited edition, celebrating Pride while supporting the work of COC Nederland and RITA, two organisations dedicated to the visibility, safety and rights of the LGBTQIA+ community.

I photographed the national campaign and was responsible for casting the seven queer individuals featured throughout the campaign. Each person brought their own story, identity and strength to the project, placing authentic representation at the heart of the imagery. The portraits reflect the idea that Pride is carried by individuals and communities every day of the year.

The campaign was rolled out nationwide across digital out-of-home, social media and other brand channels during WorldPride Amsterdam 2026.